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What is a Location Agency and What is Its Role in Creative Productions?

A location agency is a company specialized in the search and management of exclusive spaces for movies, commercials, TV series, photo shoots, and events, among others. These agencies maintain an extensive database filled with unique and diverse locations that cater to the visual, technical, and logistical needs of each project.

Their role is fundamental in the creative industry, as selecting the ideal location can transform the narrative, enhance the aesthetics, and ensure a smooth production process. Additionally, these agencies act as intermediaries between property owners and production companies, managing permits, logistics, and any other details necessary to guarantee the project's success.

 

Key Functions of a Location Agency

1. Location Search and Selection

Location agencies maintain an extensive database that includes everything from luxury villas and architectural masterpieces to natural landscapes and unconventional urban spaces. Their goal is to find the best locations for film shoots or commercials, ensuring they meet the project's aesthetic, technical, and budgetary requirements.

 

2. Negotiation and Permit Management

One of the most critical aspects of their work is managing permits for filming and photography. Agencies:

Negotiate rates and conditions with private property owners.
Handle the necessary authorizations with public entities.

This ensures everything is in compliance before production begins, avoiding legal complications.

 

3. Scout and Recce: Pre-Location Inspection

Before confirming a location, agencies organize:

Scout: A technical photo session to assess aspects such as lighting, accessibility, and logistics.
Recce: A more detailed site visit with the production team (director, photographer, producer, etc.) to evaluate the location's general conditions.

These activities help anticipate potential challenges and plan solutions in advance, saving time and resources.

 

4. Logistics and Production Coordination

From space feasibility to parking arrangements for equipment, location agencies handle:

Equipment and material access.
Safety protocols.
Technical maps and reports.
Workspace organization.

Many agencies also provide an on-site Location Manager to ensure a smooth and uninterrupted production process.

 

5. Creative Consultancy

Thanks to their expertise, agencies add value by recommending visually impactful spaces that meet the project's creative and technical requirements.

 

6. Additional Services

Some agencies also offer additional support, such as transportation, catering, or accommodation for the team, ensuring the production runs smoothly.

 

Why Work with a Location Agency?

Collaborating with a location agency provides numerous benefits:

Time Optimization: Production teams can focus on their project while the agency finds the ideal location.
Connections and Expertise: Agencies have a network of contacts and knowledge of local regulations, making it easier to access exclusive spaces.
Cost Reduction: Their market knowledge allows them to negotiate better rates.
Comprehensive Support: They provide assistance throughout the process, from the initial search to post-production.

Working with a professional agency ensures productions are carried out efficiently, creatively, and without interruptions.

 

Conclusion: Simplify Your Production with a Location Agency

If you're looking for a unique location that will make your project stand out, a location agency is your best ally. From permit management to complete logistics, these companies offer an all-in-one service to make your production a success.

 

Ready to find the perfect spot? Contact Encuentra Location Agency, and we'll ensure your project stands out.

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We pride ourselves on being fast, passionate & creative in order to interpret our clients’ needs and perspectives and find that perfect location at the best rate.

Our qualified team is on a regular basis
in contact with the institutions and
we ensure that shooting permits are handled in the fastest
and most efficient way.

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