Gaudi's La Pedrera: Luxury Location for Louis Vuitton | Encuentra Location Agency

Gaudi's La Pedrera: A Modernist Icon in Barcelona and Exclusive Stage for Louis Vuitton

La Pedrera, also known as Casa Milà, is one of the most emblematic buildings in Barcelona, a true treasure of modernist architecture and the largest civil work of the renowned architect Antoni Gaudí, who completed it in 1912. Today, it is one of the most visited and admired architectural jewels in the world. In addition, recently, this masterpiece has been chosen as an exclusive setting, managed through Encuentra Location Agency, by the prestigious luxury brand Louis Vuitton for its latest campaign presented at the cruise 2025 fashion show in Park Güell, following its vision of choosing Barcelona and its most emblematic spaces as the setting for its luxury events.

History and Architecture of La Pedrera

La Pedrera is an indisputable symbol of Antoni Gaudí's creativity and vision. Designed without a single straight line, its corners and spaces create a unique environment that simulates the forms of nature. This iconic building features unique architectural details such as its innovative undulating stone façade and wrought iron balconies that recreate organic and marine forms.

Located on Paseo de Gracia, the heart of Barcelona, La Pedrera was commissioned by Pere Milà and his wife, who were looking for an innovative and different residence. Today, the building has been declared a UNESCO World Heritage Site and has become a quality stage set for exclusive events and luxury productions.

La Pedrera: A Luxury Location for International Events

The choice of La Pedrera as the location for Louis Vuitton's photo shoot is a clear reflection of its prestige as a luxury and classy environment in the international arena. This shoot was possible, among other factors, thanks to the close collaboration of Encuentra Location Agency with the managers of La Pedrera, in particular Eloi Morte Castelló, Marketing & Sales Chief Officer of the Catalunya La Pedrera Foundation, who has extensive experience managing this location for exclusive events and high-level productions. For our part, Encuentra Location Agency was in charge of the coordination and processing of the necessary permits to ensure that this historic space could be transformed into the perfect setting for one of the most important fashion brands in the world.

The experience of Encuentra Location Agency and La Pedrera in managing locations for events and audiovisual productions, together with the close work and commitment of both entities, has resulted in a campaign of great visual and creative level and a solid relationship between Encuentra and La Pedrera. With these words our collaborator Eloi expressed his experience working hand in hand with Encuentra Location Agency:

“Such a complex project with such a worldwide impact requires fluid communication and a high capacity for resolution to meet the challenges we faced in preparing this campaign. Understanding the requirements of a location with more than 1 million annual visitors and fulfilling the project perfectly is synonymous with professionalism.  ”

The Value of La Pedrera for High End Productions

Both the architectural characteristics of La Pedrera and its exclusive setting, visible from its famous rooftop with unique views of the city, make this architectural work the ideal place for luxury brands such as Louis Vuitton, which seek to project an image of elegance and exclusivity.

La Pedrera and Encuentra Location Agency: A Partnership for Emblematic Locations

As specialists in exclusive location management, Encuentra Location Agency has worked for brands like Louis Vuitton to find the perfect setting for their events in historic spaces like La Pedrera. This collaboration reaffirms our commitment to art, culture and quality, becoming the bridge between Barcelona's architectural heritage and internationally renowned brands.